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Virat Kohli beats Messi in brand value

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India captain Virat Kohli showcased remarkable batting consistency and astute leadership in all three formats of the game. Kohli not only has a vision for Indian cricket but has also been able to implement measures within the team to achieve it. Kohli is not just the most marketable athlete in India but the face of cricket globally.

In a sense, Kohli’s popularity and power has been captured in the latest list of the world’s most valuable athletes released by Forbes on Wednesday. The brand value of athletes is their earnings (excluding salary and bonus from their sport and all investment income), minus the average income of the top 10 athletes in the same sport.

Kohli’s brand value is higher than football legend Lionel Messi, golf superstar Rory McIlroy and Golden State Warriors’ Stephen Curry. Roger Federer tops the list, while Cristiano Ronaldo features at the number four spot.

Top 10 most valuable athletes
1. Roger Federer $37.2m
2. LeBron James $33.4m
3. Usain Bolt $27m
4. Cristiano Ronaldo $21.5m
5. Phil Mickelson $19.6m
6. Tiger Woods $16.6m
7. Virat Kohli $14.5m
8. Rory McIlroy $13.6m
9. Lionel Messi $13.5m
10. Steph Curry $13.4m

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